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Home BUILDER Magazine —
January/February 2016

TOOL TALK:
Old Tools Just Keep Getting Better

We see a lot of “new and improved” in marketing materials, but Jon Eakes prefers to think of this month’s entries as “old and improved.” Read the story to find out why.

INTERNET REPORT: Reviews Gone Wild
What’s really happening in this relatively new frontier of the Internet, and how can builders be protected? 

MARKETING STRATEGIES: Building Your Story
A properly managed PR program can complement other marketing initiatives, helping to build awareness, demand and bottom line sales. 

EXPERT OPINION: Harsh Realities
How home builders can prepare for extreme winter weather. 

BUILDING SCIENCE:
Moisture Management with Smart Vapour Barriers

Examining smart vapour retarders and how other assemblies that can benefit from this technology.  

 


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