Mobile condo sales office rolls to buyers
November 27, 2019
Developer Trillium Projects and GN Holdings Ltd. have packed the pre-sales centre for the new Ella condominium project in Vancouver into a truck that can roll right up to a potential buyer’s home.
It is considered a first in new home marketing in Canada, said James Evans, one of the Trillium partners behind the 45-unit Ella development in East Vancouver.
Evans said the idea for a condo sales room delivery was inspired by food trucks, ice cream trucks, and the fact the millennials represent the fastest-growing segment of the new home market. Canadians aged 18 to 34 now represent 27 per cent of new homebuyers, according to Statistics Canada, he noted.
“It fits with what these buyers want... Think about curbside food trucks, food delivery, ridesharing and ice cream trucks,” he said. “As kids we’ve all run and waved to the ice cream truck. That experience is part of the inspiration here.”
The Ella condo truck includes images of the suites, a scale model of the condo building, residential layouts and specifications—and space to sign a sales contract.
When it’s not motoring to a potential buyer’s location, the condo truck is parked at the Ella project site as a secondary sales office.