CHBA Partners with Avid Ratings Canada for Market Research

WHISTLER, BC — The Canadian Home Builders'’ Association (CHBA) is pleased to announce a partnership with Avid Ratings Canada to conduct a nationwide market research study to gather valuable insights about today’s home buyer market and preferences. At its 2014 annual meeting in Whistler, British Colombia, the CHBA marketing committee announced its plans to move forward with a national study to assess Canadian housing preferences, buyer demographics, home features, and building innovations.
"We are delighted to work with Avid on this project to annually gauge the market," said Kevin Lee, CHBA CEO. "With Avid’s expertise in this area, the information gathered will provide invaluable customer insights to our builders and renovators throughout Canada."
The program details will be announced in a online press conference where by callers can ask questions and sign up for the program. The live video conference call to discuss this program will be held on May 16, 2014 at 2 p.m. EST.  The conference will be simultaneously broadcast over the World Wide Web to registered attendees.
The survey will garner nationwide participation via CHBA members and Avid clients throughout Canada. Builders who participate in this study will receive a complimentary report of their customer’s home buying preferences. These results will be delivered through the award winning Avid® Reports system, which will allow users to slice and dice their data and turn this information into valuable knowledge to guide their business.
In partnership with CHBA, Avid will aggregate the results of all participating builders into industry-wide reports of the various markets across Canada. These aggregated reports will be available for purchase and download at the CHBA website. As always, confidentiality, anti-spam and privacy laws will be adhered to in this study to provide builders and renovators with a safe and cost effective way to get transparency into what consumers want in a new home.
Tim Bailey, Avid President adds, "This marketing study is an important step forward for CHBA that will enlighten the industry today about what Canadian buyers want in a new home. Furthermore, every builder who participates will receive a complimentary report on their customers, a valuable resource for growing companies."