Norbord video recruits trades

September 10, 2018

A Canadian supplier of oriented strand board is trying to turn the tide on the construction labour shortage with a promotional video.
Norbord Inc. of Toronto will launch its “Thank a Framer” video this September. The video follows the process of manufacturing oriented strand board from the forest to the construction site—paying homage to workers in the supply chain along the way. It aims to highlight the vital role framers play and supports Norbord's efforts to ease the construction labour shortage.
The campaign is primarily aimed at the U.S. framing industry, but many studies have shown that Canada is also suffering from a lack of construction trade workers.
To view the video, visit thankaframer.com.